There is a somewhat alarming trend in the health and beauty industry
right now: millennials are choosing camouflage over correction when it
comes to their skin.
In fact, they spend more than 7 times on makeup than they do on skin care. According to research, the cosmetics industry brought in an annual
sales of $13 billion, while the anti-aging industry pulled in a measly $1.9 billion in comparison.
Makeup Dependent Millennials
Even the “no makeup” makeup trend consists of layers of makeup - two
shades of concealer, color corrector, primer, CC cream, BB cream,
foundation, a contour kit, highlighter, blush, two shades of eyebrow
pencil, and a lip kit – and not one skin care product in the mix.
Add to that the slew of apps and filters that provide poreless
perfection, mobile phone cases equipped with your very own on-the-go
ring light, and the latest in digitally manipulated skin trend, living Photoshop lighting, all of which give instant flawless gratification, and actually caring for skin seems like more trouble than its worth.
With perfection so easily obtained with just a few clicks and swipes
on an app, and ready-to-serve for consumption to the Instagram swiping
generation, it’s no wonder skin care products are last on their list. Read more from this blog. http://bit.ly/2nebilC
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